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Aug 21

Ecommerce Website Design And Color Theory

A website is arguably the most important thing that determines your success in the online world of business. Since internet is a place where several sellers are selling slightly differentiated products, it becomes important to do something that may help you to stand out from the crowd. Getting a perfectly designed website is one such thing that helps people to carve their own place in this highly competitive market.

Now, it is obvious that ecommerce website design is of immense importance for those who start an online business. But, it is also important to mention that not all designers can help you in this regard. Ecommerce website development is not easy by any stretch of the imagination. Lots of complications are there that can not be handled well by rookies. You need a professional designer who knows a lot about website designing, website architecture and of course, the color theory.

The color theory is something that many website designers know nothing about. But, thats not the case with professional website designers, as they know everything about color theory and its role in website designing.

What is color theory?

In simple words, this is a theory which discusses the impact of mixing different colors. It is based on different principles that can be seen in the work of Leonardo da Vinci and Leone Battista Alberti. This theory states, every color has its own characteristics, and these colors create an impact on someone looking at them. For instance, Blue is a color that comes with positive and negative characteristics. But, color theory helps in finding a way to mix blue color with others to enhance its positive characteristics while subduing the negative ones.

In website designing, color theory has now acquired a great place because people often make a decision about leaving or exploring a site after having a look at color combination. In fact, it is found in some researches that around 60%-90% of people further explore your site only if they connect well with the color combination of your website. Since colors are associated with your emotions, a right and wrong use of colors in website designing can have a great impact on the success of your online business.

The fact of the matter is that only professional and experienced designers know how to play with colors. They are well aware of the fact that a wrong use of colors is perilous for the success of your online business. Colors can affect people emotionally, and only expert designers know how to use primary colors, secondary colors and tertiary colors to create a great website. So, when looking for ecommerce website development, never risk your business by opting for a non-professional designer.

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